What We Do

Ace Event Management has been trading since 1992 and is based in the United Kingdom.
ACE has diversified into events right across the trade and development spectrum. As well as its own shows, such as the annual Water Africa and West African Building & Construction exhibitions, the company has managed bilateral trade events for the British Government , events for the European Union, the Common Market for Eastern & Southern Africa and the Commonwealth Business Council. ACE was heavily involved in the promotion of The Prince Sultan Bin Abdulaziz International Prize for Water.

Conferences and Seminars

The organisational skills of ACE’s Managing Director, Tracey Nolan-Shaw, predate the company, as she was involved in organising a series of water technology conferences in Nairobi in the 1980s.
Since the inception of ACE Event Management, conferences and seminars have been organised in the fields of agriculture, building & construction, commerce and investment, mining, energy, water and sanitation. Events have been held in countries all over Europe and Africa including Cyprus, Egypt, France, Greece, Ghana, Italy, Kenya, Morocco, Mozambique, Nigeria, Rwanda, South Africa, Spain, Tanzania, Uganda, Zambia and Zimbabwe.
The company’s conference organisational skills cover management of events from start to finish.

  • This encompasses:
    Planning the conference venue and programme and inviting papers or speakers.
  • Hiring the venue, furniture, catering, audio-visual equipment etc.
  • Preparing publicity materials and undertaking direct mailing, advertising and other publicity activities.
  • Seeking and signing-up corporate sponsorship to offset the event costs.
  • Selling conference registrations and collecting registration fees
Liaising with relevant Ministries, trade organisations and NGOs during the build-up to the event to confirm conference topics and obtain mailing lists.
  • Preparation, including editing and printing, of preprints of conference papers.
  • Arrangement of travel and accommodation for delegates and speakers
  • Liaising with Government Ministries, greeting and entertaining Ministers and Heads of State, and undertaking necessary protocol both prior to and during the event
  • Organisation of receptions and dinners during events, and entertainment.
  • Management of the event as it takes place, including provision of necessary personnel, and dealing with post-event payments, clear-up etc.
If the conference is being organised on behalf of a client, the client would be fully involved in prior discussions on all the above.


ACE has organised trade exhibitions and seminars for over 30 years mainly in the development sectors and general trade shows. To the annual Water Africa exhibition, the company added a Building & Construction exhibition. ACE has also organised and marketed an annual trade show alongside the European Desalination Society’s conferences on Desalination & Water Reuse, which in recent years have visited Cyprus, France, Germany, Greece, Jordan, Italy, Morocco, and Spain.
For the UK government, the company has organised trade weeks in Mauritius (twice), Zimbabwe, Zambia, and Mozambique. The company was honoured when the UK-Mozambique Partnership Week in 1999 was opened by Her Majesty Queen Elizabeth II. In all the UK trade events, the company worked closely with the UK Department of Trade & Industry, the relevant High Commissions, the British Council, and the host Governments.
The EU-COMESA Trade & Investment Exhibition in Zambia in 2000 was a particularly successful event, sponsored by the European Union, and involving national delegations from most of the 19 states of COMESA (the Common Market for Eastern & Southern Africa).

Promotion and Public Relations

The EU-COMESA event led the company to continuing work with COMESA in the planning and execution of a series of events in various COMESA member states as part of an awareness campaign to promote the newly achieved common market.
During the UK-Mauritius Trade Week in 2001, ACE in co-operation with Manchester United FC, organised a tournament in Mauritius for the Manchester United Under-16 side, which was a great success. Football coaching sessions and workshops were also undertaken with the assistance of the British Council and former Arsenal and England full-back Kenny Samson.
From 2003 to 2011, ACE Event Management ran a global promotional campaign on behalf of the Prince Sultan Bin Abdulaziz International Prize for Water. This involved booking and manning stands at international exhibitions and conferences in Australia, Greece, Italy, Japan, Russia, and the USA. The company also assisted with the public relations of the Prize, and also briefed and accompanied the head of the Saudi Arabian Prize Secretariat at a number of these events.
To conclude, ACE Event Management has a huge depth of experience in organising and running events and promotions, especially in Africa.
ACE can act as a main contractor, organising events from start to finish, or as a sub-contractor undertaking, for instance, activities on the ground in a particular country. Whatever the job in the conferences/exhibitions field, ACE has the experience and expertise to make a success of it.


"The Expo helped in introducing our brand in Accra and we've met a lot of potential clients. Looking forward to your next event!"

Karam, Interstyle Ceramics Ghana Ltd


"Thank you very much for your support during the exhibition, it was great time, and we find good prospects during the exhibition"

Salman Salameh, Quantum Industries, Dubai, UAE


"Since 2011 we have been exhibiting at your event. Like all the other years it was a pleasure for me to be there. The venue is great, and your organization was perfect"

Swen Weiner, Herrenknecht, Germany


"A solid first event for KNAUF in Ghana! We enjoyed it and look forward to next year"

Hans Kisseih – Commercial Manager, KNAUF Ghana


"The quality of the selected topics and presenters including the CPD itself was of high standing."

Bonny Rutembesa – Executive Secretary
Institution of Engineers Rwanda


"I found the Rwandan event quite good, especially the first day. Thank you very much for your kindness and your very professional approach and way of work"

Bonny Rutembesa – Executive Secretary
Institution of Engineers Rwanda


"The organization for the exhibition was super and we were able to come out with an immediate sale as well as very good contacts for follow ups."

Ruth Wambui. Wagtech Africa. Kenya


"The event was well planned. We had a chance to share with engineers, architects and other exhibitors on our products. That opportunity opened leads for us that we are following with the view of doing projects in Rwanda."

McDonald Nyabonda
LABS Furniture and Equipment (Pty) Ltd


"Overall, I think the event was great and the choice of speakers were great. The exhibitors were of rich and diverse appeal, which was quite helpful."

Charles Haba - Managing Director. Century Real Estate


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